Situational Analysis

The main purpose for this section is to describe what is currently happening in the market and what happens when the company competes and the situation of the company’s product and distribution trends. Only the relevant and simple form of information would be included in this section.

Sub topics go from macro environment influencing your business down to total market descriptions, the competitions, target buyers and users, and finally the product trends with company distribution channels description.

Macro environment situation - represents the information on trends for demographic, Market Geographies, Technological, Social and cultural, etc, that impact on the company

Market situation - includes size, growth trends of total market, and key segments

Competitive situation - provides a description of major competitors with size, goals, market share, product quality comparisons, marketing strategies, marketing spending, etc.

Target buyer or end user situation - analyzes the identification and behavior of target buyers/end users and consumer wants and needs

Product situation - includes sales, prices, and contribution margins; net profits of each company product line are shown

Distribution situation - provides information on size, trends, and importance of each distribution channel for the company's products