Mass Mailer

E-mail remains the best way to directly contact your audience. With careful audience analysis, great creative and powerful analytics, Skysoft Marketing helps customers create ethical opt-in e-mail campaigns that increase customer and member loyalty.

Strategy

As a full-service agency, Skysoft Marketing can review your message, organization and audience to help you determine whether e-mail is a viable option. Then we can build a strategy that will work best.

List Building

We help our clients build subscription lists through web site opt-in forms, invitations and incentive strategies that insure true opt-in campaigns.

Creative

In e-mail, we need to get your message across in a very Skysoft Marketing space - sometimes just the Outlook preview window. Skysoft Marketing creates e-mail designs that look great in the confines of today's e-mail clients. Our e-mail creative loads fast and is carefully created to avoid the large images, hidden content and excessive styling that can trip overzealous spam filters.

Administration

Using our e-mail marketing system, we prevent duplication, track opt-outs and remove incorrect addresses, insuring a clean, usable list. We can also provide you with access to your own account, so that you can use our templates to send e-mails as needed.

Measurement

Every campaign is tracked, showing e-mails opened and links clicked, so that we know how different creative and messages perform. With that data you can adjust your message, modify other campaigns or relax in the knowledge that your investment is working.

We do not implement 'fire and forget' e-mail solutions - we partner with our clients for long-term success with a well-defined audience.