B2B SMS

B2B SMS is a relatively new marketing method in the M-commerce field, but with a great potential. The idea is to send instant messages to subscribers or potential customers about new products or promotions directly into their cell phones. For example, you are a game store owner or a pet store owner. A new product is coming in or an order for your customer has arrived, now instead of printing a flyer for advertisement or calling your customers to notify their arrival of product you can send 5, 10 or even thousand messages in a single click telling your customers about the information. Phone bills would be lowered and your customers always informed about the latest information.

Technology has been advancing at a great speed these past few years. The rate of everyone having a cell phone is getting common nowadays.

“In 2004, U.S. cell phone subscribers topped 180 million…”², compared to 297,000,000 estimated population in the year 2005.³ This comes down to about 60% percent of the US population having a cell phone.

²CNET News.com , Ben Charny, March 14, 2005, 10:17 AM PST, <http://news.com.com/U.S.+cell+tally+180+million+users+and+counting/2110-1039_3-5615778.html>
³US Census Bureau, 18:44 GMT (EST+5) Sep 07, 2005 <http://www.census.gov/population/www/index.html>

Source: M:Metrics, Inc. Copyright © 2005. Survey of U.S. Mobile subscribers. Data based on three-month moving average for period ending June 30, 2005, n = 41,110.
* Due to a change in the definitions of the survey, historical ringtone and graphic data is not noted, and the n = 13,792 for ringtone and wallpaper/screensaver purchases.